We're raising €200,000 to scale.
ShephERP is the all-in-one ERP + CRM for small businesses, run by talking to it. No menus, no forms, no learning curve. Ask me anything about ShephERP, SoftCollie or the round.
Tap to start. Turn your sound on.
This is a digital avatar of Pedro powered by AI. Its answers are based on our pitch; projections are not a guarantee of return. For anything binding, write to info@softcollie.com.
- operating break-even
- M15
- operating break-even
- ARR at month 24
- €0.9 M
- ARR at month 24
- target return (MOIC)
- 5×
- target return (MOIC)
Using an ERP isn't the problem. Learning to use it is.
of training, on average, to roll out business software in a company
months is the average ERP implementation before it is operational
of ERP implementations fail to meet their objectives
Business software forces the person to adapt to the machine. A small business does not have 1,000 hours — so it underuses the tool, or abandons it.
What if you didn't have to learn it?
You talk. It does it.
Zero training hours
If you can send a message, you can use ShephERP.
Plain language
“Invoice this”, “how much did I sell?”, “prep tomorrow's visit”.
The app adapts to you
Not you to the app: the person comes first.
A full ERP underneath
The chat executes on a real management system.
A huge market that still runs on paper.
companies in Spain use no ERP at all — 45.4% of the total
companies with 10+ employees use no AI to improve productivity
VeriFactu becomes mandatory: companies in January, sole traders in July
A legal deadline accelerates adoption
VeriFactu turns an optional upgrade into a date on the calendar.
Spain first, LATAM next
Same language, same need, same gap.
Good tools. Every one has to be learned.
Zoho One
Huge suite (50+ apps), global
Powerful but complex and costly; Spanish tax not native
Holded
Spanish ERP + CRM, compliant
Classic menu-driven software; no conversational interface
STEL Order
ERP + field service for SMBs
AI for the owner; no customer channel, no store with payments
GoHighLevel
All-in-one marketing for agencies (US)
Very US-centric; no ERP, no Spanish tax compliance
The others help you run the business. ShephERP also serves and sells to your customers: by chat, by web and by voice, with an online store built in.
What already works and what comes next.
In production
working today
- A full ERP + CRM: catalogue, inventory, purchasing and invoicing with VeriFactu
- AI across the product: the chat executes, agents work on their own and reports are asked for out loud
- A call desk that answers with AI, transcribes and files it on the customer record
- Automatic restocking: it spots the minimum, picks the supplier and places the order
- Website, store and POS taking payments, on the customer's own domain with automatic DNS
- Clock-ins, work reports and team scheduling
Under way
shipping in the coming months
- Chilean e-invoicing and launch with a local partner
- Time tracking compliant with Spanish and Chilean law
- Buying the domain from inside the application
- Marketplaces and additional sales channels
With the investment
what the round unlocks
- Assisted operator desk: a person takes the call while AI guides them in real time, with the customer record and their orders on screen
- Tax compliance for the rest of Latin America, without rebuilding the product
- More verticals closed and more languages
Everything in the first column is in production and in daily use. The second is under way and ships in the coming months. Only the third column depends on this round.
Three revenue engines.
Subscription
Free · Starter €50 · Pro €150 · Business €500 per month. A predictable recurring base, month after month.
AI consumption
Token packs included per plan, plus extra packs: revenue scales with real use — more value, more margin.
Transactional
3% + €0.30 per payment in the store, bookings and memberships: we only earn when the customer sells.
A win-win model: when our customers win, we win.
Where the €200,000 goes.
€200,000 for 20% — a €1 M post-money valuation.
55%
€110,000
Sales team and channel
4 sales reps brought in by phases, on base plus commission per retained customer, and the accountant and partner channel.
30%
€60,000
Product and engineering
+1 senior and +1 mid developer to close milestones 8, 9 and 10, the assisted call desk and internationalisation.
10%
€20,000
Marketing and acquisition
Tailored demos, content, industry events and the WhatsApp channel.
5%
€10,000
Operations and infrastructure
Servers, AI models and the team's tooling.
Why €200,000 and not less
4 sales reps
Instead of 2: twice the pace of new accounts from the first quarter.
Month 15
Is when the business pays for itself with the full team in place.
We get there without a round too
By reinvesting revenue — but it takes twice as long.
Rounded fully-loaded costs: sales rep ≈€2,200/mo including commission · mid developer ≈€3,200/mo · senior ≈€4,000/mo. A sales rep covers their own cost with ~15 retained Pro customers; beyond that, every new account is margin. The team joins in phases: the cost base goes from ≈€18,000/mo to ≈€30,000/mo once everyone is in.
From €200,000 to 5× in 24 months.
T1
months 1–4
30
paying customers
MRR €4,500
Team scaled up: first sales reps and +1 developer
T2
months 5–8
80
paying customers
MRR €12,000
Accountants and partners as referral channel
T3
months 9–12
150
paying customers
MRR €22,500
All four sales reps at full speed
T4
months 13–16
260
paying customers
MRR €39,000
Break-even: positive EBITDA, the business pays for itself
T5
months 17–20
380
paying customers
MRR €57,000
Chile launch with a local partner: the door to LATAM
T6
months 21–24
500
paying customers
MRR €75,000
€0.9 M ARR: the entry ticket is worth 5×
Month 15
operating break-even: positive EBITDA
€0.9 M
ARR at 24 months (500 paying customers)
5×
target MOIC: €200,000 → €1 M, with an exit window from month 24
Assumptions and KPIs: ARPU €150/mo (subscription + AI + 3% + €0.30 transactional) · 80% gross margin · monthly churn ≤ 2% · CAC ≈ €600 (5-month CAC payback) · LTV/CAC ≈ 10. 5× at a 5.5× ARR valuation (≈€5 M) on a €1 M post-money entry.
The exit can be a sale of the stake to a strategic buyer, a fund coming in at the next round, or a buy-back by the company. This is a projection under the stated assumptions: neither a guarantee of return nor a buy-back commitment.
The team
Pedro López Escudero
CEO & CTO
Jesús Ignacio Visa Otazo
Head of Sales
Claudio Pérez
Partner in Chile · LATAM
Dominik Frackowiak
Full-stack development
Marco Gómez Zazo
Full-stack development
We're raising €200,000 to scale.
ShephERP isn't another ERP: it's the first one you run by talking to it. Software, at last, at the service of the person.
≈€400,000 already invested: the product is in production with real customers — technical risk is retired.
Pedro López Escudero · CEO & CTO · SoftCollie